100% Design – “Organic Design” – Ross Lovegrove in conversation with Emila Terragni

I was so excited to see Captain Organic!

Leading designer Ross Lovegrove and Phaidon’s Emilia Terragni, discuss the themes of fusing technology and form. The talk explores the potential of the times in which we live without losing the deep primordial instinct which Ross believes is key to the humanising and elevating of design; an understanding that the biodiversity of design now presents a greater synergy than ever between the digital and natural Worlds, leading perhaps to a new aesthetic in artistic/industrial expression …something more biological than mechanical, less agressive and evolutionary directed by the use of human overide.

(http://www.100percentdesign.co.uk/page.cfm/link=159)

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